STORYTELLING
As the saying goes, "Love is as strong as death, jealousy is as cruel as the grave; its flames are flames of fire, a most vehement flame.
Many waters cannot quench love, nor can the floods drown it."
Love brings deeper experiences and realizations and moves the deepest parts of our being.
Love is sometimes rough like #Sandpaper, sometimes soft, warm like the spring breeze, and like a lubricant that opens doors.
That is why we long for love and seek growth through it.
Highlight Visual
"Love is like #Sandpaper, gradually smoothing a rough surface over time.
As we refine each other's rough edges”
- we may hurt each other, but through those pains,
we deepen our understanding and strengthen our bond.
“Love is like the spring breeze that suddenly arrives aka,#경칩 [Gyeong chip],
breaking the silence of winter.”
- Just as the warm spring breeze blows in, ‘comes closer, awakening life.’
“Love is like a #경첩 [Gyeong chup],"
a hinge that opens the door of our hearts, connecting us to a broader world and others.
- It’s a process of deep understanding.
※ Word Note ※
Gyeong chip, 경칩
- A seasonal term in Korea that signifies spring's arrival, meaning 'the awakening of hibernating frogs.
Gyeong cheop, 경첩
- is a term for a hardware tool used to connect two structures, like, a door and its frame.
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Scent Inspiration
We are creating a fragrance and hope it has the following scent.
What scent do you imagine?
FLORAL
The first image that came to mind was of a vast hill,
with fresh green grass and yellow flowers in full bloom. Feel the soft, serious, and mysterious vibe.
SUNSET
The cold morning air and evening breeze blended,
creating a golden, mysterious moment.
The scents of flower nectar, water breeze, and spring grass deepened the atmosphere.
It was a peaceful transition between day and night.
LONGING FOR LOVE
The image that first came to mind was of
a bride in her dress moving forward with confidence.
Could this elegant, powdery fragrance be
what evokes that feeling?